The Aranaz Mercato Bag Launch

Last October 28, 2010, Ryan coerced invited me an event at the exclusive Members Only Bar in Bonifacio Global City. Being busy with Halloween decoration at the office, I was kind of hesitant but when Ryan said it was a bag launch, I was just compelled to tag along.

Rags2Riches, in partnership with Bounty Fresh Chicken, unleashes its latest addendum to its high-fashion bag collection – the Aranaz Mercato Bag.

The Mercato bag is a stylized bayong (market basket), using indigenous materials and recycled fabric designed by no other than Amina Aranaz-Alunan and produced by the women of Payatas. The limited edition handbags by Aranaz were created as a way for Bounty Fresh Chicken to honor mothers who are usually the household heads and Bounty Fresh’s loyal patrons. It’s for the stylish woman who wants only the best for her family. Stylish women & key personalities in the fashion and food industries graced the event. The likes of Audrey Tan-Zubiri, Amanda Griffin-Jacob, Hindy Weber-Tantoco, Kaye Termulo-Garcia, Issa Litton, Juana Manahan-Yupangco, Loralee Baron-Soong, Erica Paredes, and Nicole Jacinto were the muses of the afternoon.

Shown in photo are advocates of the eco-ethical lifestyle campaign by Rags2Riches during the launch of RIIR Mercato Bags by Aranaz (left to right): Leung De Leon Marketing’s Theresa Leung, Amina Aranaz- Alunan, Hindy Weber-Tantoco, Loralee Baron-Soong, Juana Manahan-Yupangco, Amanda Griffin-Jacob, Issa Litton, Kaye Termulo-Garcia, Erica Paredes, Audrey Tan-Zubiri and Rags2Riches’ Reese Fernandez

To highlight the event, Bounty Fresh engaged SoFA Interior Design, in collaboration with The Event Architects, to give a short seminar on how to entertain in style. The workshop included coaching your DD’s (domestic divas), preparing your house, decoration ideas, formal dining etiquette and tips for eco-friendly activities during parties.

All the while, guests were offered scrumptious finger food: Chicken Pandan, Chicken strips, Chicken Terriyaki, and Pollo Asado, all of which using Bounty Fresh’s free-range chicken line.

After fighting the initial mild feeling of being a fish out of water, I enjoyed being there at the event. I realize the event celebrated women empowerment and eco-ethical lifestyle, so who cares if I was strutting around in my pambahay shirt & chucks?

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Rags2Riches is an emerging global Filipino social business enterprise that aims to uplift the Payatas dumpsite community. In 2007, Rags2Riches partnered with internationally-acclaimed couture designer Rajo Laurel who graciously offered his talent to help create RIIR’s first line of high-fashion bags, created by partner designers and meticulously woven by the women of Payatas. Today, Rags2Riches has successfully tapped over 400 women as business partners for its eco-ethical style campaign.

Bounty Fresh is the only fully-integrated poultry company and leading supplier of value-added chicken products in the Philippines. It was recognized as Best Livestock Producer in Asia at the 2009 Asian Livestock Industry Awards in Malaysia, with high distinctions in Industry Leadership, Use of Technology in Operations, Health and Safety, and Marketing and Promotions.

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